Typography
Crafting Our
Visual Voice
Our typography system establishes the foundation of LSO's visual communication, ensuring consistency and clarity across all touchpoints. This guide details our primary and secondary typefaces, usage guidelines, and hierarchy standards to maintain professional excellence in every design.
Primary Typeface
Helvetica Now is our custom type family, created as an evolution of the LSO wordmark. It offers a broad spectrum of weights and styles, providing maximum versatility and adaptability across our system.
Secondary Typeface
The secondary typeface complements the primary font, enhancing readability in longer texts and adding contrast in headings or captions. It offers flexibility, supporting a dynamic hierarchy while maintaining brand consistency.
Sizing
Text sizing plays a key role in creating visual hierarchy and directing the reader's focus through content. It distinguishes various levels of importance, including headlines, subheadings, body text, and captions. Using the right text size ensures readability across various devices and formats, providing a consistent and smooth experience in both print and digital media.