Photography
Moments that reflect our commitment to excellence
Our photography reflects the energy, professionalism, and human connection at the heart of LSO. Every image should convey our commitment to reliable fulfillment and the people who make it possible.
Image Quality and Resolution
Adhering to quality and resolution standards ensures sharp, clear images with consistent color accuracy across all platforms. This maintains professional quality and ensures visuals effectively communicate the intended message.
Resolution Standards
Use high-resolution images—300 DPI for print and 72 DPI for web—to ensure clarity and sharpness across various sizes.
Formats and Color Profiles
Use RAW formats for editing and JPEG/PNG for final delivery, with sRGB for digital and CMYK for print to ensure color consistency.
Subject Matter
Focus on the people and processes that make LSO exceptional. Showcase our team members, technology, facilities, and the care that goes into every fulfillment operation.
People-Focused
- • Team members collaborating
- • Genuine expressions and interactions
- • Diverse workforce representation
- • Professional but approachable poses
Operations-Focused
- • Modern warehouse facilities
- • Advanced technology and equipment
- • Organized inventory systems
- • Packaging and shipping processes
Color & Lighting
Use natural lighting whenever possible to maintain authenticity. Colors should be vibrant but not oversaturated, with a slight warm tone that conveys approachability. Blue accents should complement our brand colors naturally within the scene.
Natural Light
Soft, natural lighting for authentic feel
Warm Tones
Slight warmth for approachability
Brand Integration
Natural blue accents within scenes
Do's and Don'ts
Follow these guidelines to ensure all photography aligns with LSO's brand standards and effectively communicates our values.
✓ Do
- • Capture authentic, unposed moments
- • Use natural lighting when possible
- • Show diverse team members
- • Maintain clean, organized backgrounds
- • Focus on LSO's core values
- • Ensure high resolution and quality
- • Include subtle brand elements naturally
✗ Don't
- • Use overly staged or artificial poses
- • Over-saturate colors or use heavy filters
- • Include competing brand elements
- • Show cluttered or disorganized spaces
- • Use harsh or unflattering lighting
- • Include outdated equipment or processes
- • Force brand colors unnaturally into scenes