Colors
Colors
Our color palette is designed to convey trust, professionalism, and energy. The primary blue represents reliability and expertise, while the supporting colors provide flexibility for various design needs.
Use these colors consistently across all brand materials to maintain visual cohesion and strengthen brand recognition.
Defining Our Unique Identity
Our color palette establishes the visual identity of LSO, ensuring a bold and unified brand presence. This guide details the primary and secondary colors, usage guidelines, and accessibility standards to maintain clarity and effectiveness in every design.
Primary Palette
LSO's brand identity is shaped by its primary color palette, which highlights our core values: the deep depth of Dark Blue, the calming strength of Blue, the refreshing clarity of Light Blue, the purity of White, and the solid foundation of Black. These key colors reflect our commitment to clarity, trust, and innovation, crafting a brand presence that's both enduring and progressive.
Dark Blue
HEX: #1E3A8A
RGB: 30 | 58 | 138
HSB: 221 | 78 | 54
PMS: 2738 C
CMYK: 100 | 62 | 83 | 0 | 27 | 06
Blue
HEX: #2563EB
RGB: 37 | 99 | 235
HSB: 221 | 84 | 92
PMS: 285 C
CMYK: 100 | 45 | 15 | 0 | 19 | 22
Light Blue
HEX: #0EA5E9
RGB: 14 | 165 | 233
HSB: 199 | 94 | 91
PMS: 299 C
CMYK: 100 | 28 | 25 | 0 | 12 | 55
White
HEX: #FFFFFF
RGB: 255 | 255 | 255
HSB: 0 | 0 | 100
PMS: 11-0601 TCX
CMYK: 0 | 0 | 0 | 0
Black
HEX: #000000
RGB: 0 | 0 | 0
HSB: 0 | 0 | 0
PMS: 19-0303 TCX
CMYK: 0 | 0 | 0 | 100
Secondary Palette
The secondary color palette of LSO blends warm and cool tones, enhancing the brand's refined aesthetic. Caramel offers warmth, while Slate provides a soft, neutral balance. Glacier adds calm sophistication, and Sapphire introduces trust and professionalism. Navy and Cobalt deepen the palette, adding strength and depth. These colors complement the primary palette, enriching LSO's identity with versatility and elegance.
Frost
HEX: #F6F7F2
RGB: 246 | 247 | 242
HSB: 72 | 2 | 97
CMYK: 4 | 0 | 2 | 0 | 3 | 4
Driftwood
HEX: #C4B5A0
RGB: 221 | 218 | 201
HSB: 42 | 9 | 87
CMYK: 0 | 2 | 7 | 8 | 0 | 5 | 3 | 3
Slate
HEX: #C0C9C6
RGB: 192 | 201 | 198
HSB: 160 | 4 | 79
CMYK: 5 | 0 | 1 | 2 | 1 | 5 | 7
Caramel
HEX: #CF8A3F
RGB: 207 | 138 | 63
HSB: 31 | 70 | 81
CMYK: 0 | 33 | 69 | 5 | 18 | 8 | 2
Glacier
HEX: #6B8398
RGB: 107 | 131 | 152
HSB: 208 | 30 | 60
CMYK: 34 | 14 | 15 | 4 | 0 | 38 | 2 | 2
Sapphire
HEX: #264866
RGB: 38 | 72 | 102
HSB: 208 | 63 | 40
CMYK: 62 | 29 | 33 | 3 | 1 | 0 | 1 | 60
Navy
HEX: #1A365A
RGB: 26 | 54 | 90
HSB: 214 | 71 | 35
CMYK: 71 | 11 | 45 | 64 | 0 | 64 | 7
Cobalt
HEX: #102544
RGB: 16 | 37 | 68
HSB: 216 | 76 | 27
CMYK: 76 | 47 | 45 | 59 | 0 | 73 | 3 | 3